I have a confession to make. I love Cars, that NASCAR-based animated movie that gave rise to the names Lightning McQueen, Mater and Chick Hicks. I watched the first release of Cars a few times, and every time that scene where Lightning McQueen gave up the Piston Cup to go back and push The King to […]
Word of Mouth: Your Most Powerful Marketing Tool
Anyone who’s engaged in business recognizes the power of effective marketing. Without marketing, there likely is no success. As business pundits love to say, marketing is the only activity that’s healthy for the bottom line. The rest are nothing but expenses. When we think of marketing, we think of banners, billboards, television ads, radio spots, paid reviews on […]
Ditching Your Job to Venture into Freelancing Is Like Getting Married
For us mere mortals, marriage is a leap of faith. It can be a lot of things – exciting, scary, that feeling that you’re stepping into something unknown, or if you’d even come out of it alive and kicking. Don’t get me wrong. I’m not garbed in the party pooper costume here, but yes, marriage […]
The Power of Relevance: Are You a Fisherman?
The morning I finally managed to publish my first ever blog post for The Sourcing Pen, I asked my husband to have a look at it. “Skyscrapers will be a better fit,” he said in three seconds flat. He totally lost me there. “You’re a business and technology writer, not a fisherman.” Fisherman? Where the […]
Efficiency Is Overrated!
Yes, I just said that. Now, what about those apps that developers develop to amp up a person’s or business’ productivity metrics? What about those gazillions of articles passed on through social media and what-have-you from the “thought leaders” of the industry extolling this so-called virtue? Efficiency clinches most, if not all, deals, right? I […]
- « Previous Page
- 1
- …
- 6
- 7
- 8