In a study conducted by content marketing agency Frac.tl, VP of Marketing Kelsey Libert lists down the most common elements that make content go viral: Content must be highly evocative. The more complex the emotional effect, the wider the range of emotional reactions, the better. Content that inspires positive emotions such as joy, awe, surprise, […]
Why Poor Writing Is Bad for Business
When it comes to poor writing, which includes poor grammar and spelling, I see three types of people on the Internet: the felon, the police, and the silent sufferer. It’s common to be assaulted with misspellings, the use of its for it’s, your for you’re, and their or there for they’re – offenses sometimes unapologetically committed […]
5 Newbie Content Writing Mistakes You Need to Ditch Right Now
It’s one of those classic content marketing mistakes: putting out content because you have to. While it’s true that sticking to a content calendar has its merits, publishing content just so you can push the Publish button as planned doesn’t really sound like a plan. Recently, I got an email from a client whose business is […]
The Gender-Neutrality Agenda: She or He? He or She? Or It Maybe?
One of the blog’s archived posts got an angry comment from a certain Jayne whose website address doesn’t exist and whose email address is probably fake. I checked to see if the same comment has been left on other sites. Since it has not been, I assumed a live human being really went out of […]
What to Do When Running Out of Blog Post Ideas
Figuring out what to write about for your next blog post is a major time suck, sometimes. There were DAYS when I couldn’t write because my mind was a complete blank. And we know that if you’re a freelance writer, the ability to write fast is a game-changer. But what if you’re suffering from a […]