In a study conducted by content marketing agency Frac.tl, VP of Marketing Kelsey Libert lists down the most common elements that make content go viral: Content must be highly evocative. The more complex the emotional effect, the wider the range of emotional reactions, the better. Content that inspires positive emotions such as joy, awe, surprise, […]
Why Poor Writing Is Bad for Business
When it comes to poor writing, which includes poor grammar and spelling, I see three types of people on the Internet: the felon, the police, and the silent sufferer. It’s common to be assaulted with misspellings, the use of its for it’s, your for you’re, and their or there for they’re – offenses sometimes unapologetically committed […]
5 Business Lessons from the Fight of the Century That Never Was
Much has been said about the “fight of the century.” I’m talking about the match between undefeated American boxing champion Floyd Mayweather Jr. (48-0) and the Philippines’ Manny Pacquiao (57-6-2), also known as the Pacman, that happened at the MGM Grand in Las Vegas on May 2, 2015. Mayweather won the fight via a unanimous […]