In a study conducted by content marketing agency Frac.tl, VP of Marketing Kelsey Libert lists down the most common elements that make content go viral: Content must be highly evocative. The more complex the emotional effect, the wider the range of emotional reactions, the better. Content that inspires positive emotions such as joy, awe, surprise, […]
Why Poor Writing Is Bad for Business
When it comes to poor writing, which includes poor grammar and spelling, I see three types of people on the Internet: the felon, the police, and the silent sufferer. It’s common to be assaulted with misspellings, the use of its for it’s, your for you’re, and their or there for they’re – offenses sometimes unapologetically committed […]
5 Newbie Content Writing Mistakes You Need to Ditch Right Now
It’s one of those classic content marketing mistakes: putting out content because you have to. While it’s true that sticking to a content calendar has its merits, publishing content just so you can push the Publish button as planned doesn’t really sound like a plan. Recently, I got an email from a client whose business is […]
How to Remain a Timeless Influencer in the Era of Content Fatigue
In this era of increasing content fatigue, how can you become, and remain, a timeless influencer? Here are some of the processes you must love that will get you to your goal: #1. Love the job To be a great content marketer who’ll stand through the tests of time, various search engine algorithm changes and […]
Hold Your Horses, People. Guest Blogging for SEO Is NOT Dead! Spamming Is.
This post is in reaction to a discussion over at Estine Muki’s blog. Remember when Jackie Chan was rumored to be dead? Or how Justin Bieber already died three – or is it four – times? Turns out these two are still well and alive, and going about their lives in their usual celebrity flair. […]