In a study conducted by content marketing agency Frac.tl, VP of Marketing Kelsey Libert lists down the most common elements that make content go viral: Content must be highly evocative. The more complex the emotional effect, the wider the range of emotional reactions, the better. Content that inspires positive emotions such as joy, awe, surprise, […]
5 Business Lessons from the Fight of the Century That Never Was
Much has been said about the “fight of the century.” I’m talking about the match between undefeated American boxing champion Floyd Mayweather Jr. (48-0) and the Philippines’ Manny Pacquiao (57-6-2), also known as the Pacman, that happened at the MGM Grand in Las Vegas on May 2, 2015. Mayweather won the fight via a unanimous […]
Hold Your Horses, People. Guest Blogging for SEO Is NOT Dead! Spamming Is.
This post is in reaction to a discussion over at Estine Muki’s blog. Remember when Jackie Chan was rumored to be dead? Or how Justin Bieber already died three – or is it four – times? Turns out these two are still well and alive, and going about their lives in their usual celebrity flair. […]
Reading List: Guest Blogging, Goofing Off and the Death of the Corporate Website
Because I love reading, and I firmly believe that effective writers are readers, too, we’re making the Reading List a regular staple here at The Sourcing Pen. For our first ever reading list, click here. Today’s list should have been for the week that just ended, but as they say, it’s better late than never, […]
Mentoring Session with Sophie Lizard, the Force behind BAFB
In a previous post, I shared that I was awarded a freelance blogging scholarship by one of the industry greats, Sophie Lizard of Be a Freelance Blogger (BAFB). Today, at 4:00 a.m., local time, I got to speak with her via Google Hangouts. Other participants were unable to attend for a number of reasons – […]