This is going to be a short one. I just want to put it out there that … Yesterday, Matt Cutts of Google’s webspam team categorically declared that guest blogging is spammy and dead. Okay, so he did write an addendum after the thunderstorm that ensued. Naturally, bona fide guest bloggers went up in arms […]
Selling Newspapers and Landing Freelancing Gigs
I was aboard a bus for home when a newspaper guy started distributing, well, newspapers to passengers. It wasn’t a brand I was familiar with, and I thought it might be some sort of propaganda, considering that the barangay elections are just a few weeks away. The other part of my brain was quick to […]
Productivity Hack: Sharpen Your Freelancing Tools
You’re probably aware that freelancing is a feast-or-famine cycle. Some days, your work load is up to your eyeballs. Other days, you wonder where you’re going to find your next project. For a few days last week, I found a lot of spare time in my hands, something I welcomed with open arms. Months back, […]
Word of Mouth: Your Most Powerful Marketing Tool
Anyone who’s engaged in business recognizes the power of effective marketing. Without marketing, there likely is no success. As business pundits love to say, marketing is the only activity that’s healthy for the bottom line. The rest are nothing but expenses. When we think of marketing, we think of banners, billboards, television ads, radio spots, paid reviews on […]
The Power of Relevance: Are You a Fisherman?
The morning I finally managed to publish my first ever blog post for The Sourcing Pen, I asked my husband to have a look at it. “Skyscrapers will be a better fit,” he said in three seconds flat. He totally lost me there. “You’re a business and technology writer, not a fisherman.” Fisherman? Where the […]