In a study conducted by content marketing agency Frac.tl, VP of Marketing Kelsey Libert lists down the most common elements that make content go viral: Content must be highly evocative. The more complex the emotional effect, the wider the range of emotional reactions, the better. Content that inspires positive emotions such as joy, awe, surprise, […]
Social Media Management: 4 Tools to Keep in Your Toolbox
According to Chad Brooks in his Business News Daily article, social media is the most favored form of contact small businesses use to reach their audience. Through social media, you can connect with your target market and build trust for your brand in a more personal way. I believe this, too. From the viewpoint of […]
Hold Your Horses, People. Guest Blogging for SEO Is NOT Dead! Spamming Is.
This post is in reaction to a discussion over at Estine Muki’s blog. Remember when Jackie Chan was rumored to be dead? Or how Justin Bieber already died three – or is it four – times? Turns out these two are still well and alive, and going about their lives in their usual celebrity flair. […]
Guest Blogging Is Dead as a Door Nail, So Says Matt Cutts
This is going to be a short one. I just want to put it out there that … Yesterday, Matt Cutts of Google’s webspam team categorically declared that guest blogging is spammy and dead. Okay, so he did write an addendum after the thunderstorm that ensued. Naturally, bona fide guest bloggers went up in arms […]