The Sourcing Pen

Your software marketing partner.

Reading List: 5 Awesome Articles (and Takeaways) to Cap Off an Awesome Week

by 2 Comments

I’m subscribed to a number of email lists, mostly writing, marketing, and blogging lists. More than a year ago, however, my email address was limited to personal connections and/or company newsletters whose ideals and advocacy I support. Unbelievable perhaps for some of you, but yes, it took me that long to soften my stance toward […]

Guest Blogging Is Dead as a Door Nail, So Says Matt Cutts

by 3 Comments

This is going to be a short one. I just want to put it out there that … Yesterday, Matt Cutts of Google’s webspam team categorically declared that guest blogging is spammy and dead. Okay, so he did write an addendum after the thunderstorm that ensued. Naturally, bona fide guest bloggers went up in arms […]

What Has Your Voice Been Telling You Lately?

by 5 Comments

It happens to a lot of freelance writers. You have content assignments lined up. You go on to create a schedule, but instead of sticking to the schedule like a fly on its nemesis, the all-mighty flypaper, you end up doing other things – click on links shared by friends on Facebook, browse blogs that […]

Why Freelance Writers Aren’t Being Paid What They Are Worth

by 16 Comments

I posted an infographic about the hidden benefits of part-time work in my other blog a few days back. One of the blog’s regular readers retorted with a comment, “I think the rates are only realistic for Americans.” While I concede that there’s truth to her words, there’s something about the comment that didn’t sound […]