It happens to a lot of freelance writers. You have content assignments lined up. You go on to create a schedule, but instead of sticking to the schedule like a fly on its nemesis, the all-mighty flypaper, you end up doing other things – click on links shared by friends on Facebook, browse blogs that […]
Word of Mouth: Your Most Powerful Marketing Tool
Anyone who’s engaged in business recognizes the power of effective marketing. Without marketing, there likely is no success. As business pundits love to say, marketing is the only activity that’s healthy for the bottom line. The rest are nothing but expenses. When we think of marketing, we think of banners, billboards, television ads, radio spots, paid reviews on […]
Ditching Your Job to Venture into Freelancing Is Like Getting Married
For us mere mortals, marriage is a leap of faith. It can be a lot of things – exciting, scary, that feeling that you’re stepping into something unknown, or if you’d even come out of it alive and kicking. Don’t get me wrong. I’m not garbed in the party pooper costume here, but yes, marriage […]
The Power of Relevance: Are You a Fisherman?
The morning I finally managed to publish my first ever blog post for The Sourcing Pen, I asked my husband to have a look at it. “Skyscrapers will be a better fit,” he said in three seconds flat. He totally lost me there. “You’re a business and technology writer, not a fisherman.” Fisherman? Where the […]